Founder of Fraser Essentials, Michelle Fraser, has had life-long experience with animals, especially dogs.
Together with her parents, Darrell and Maureen, she has been immersed into the world of pure bred dogs for nearly 40 years.
She has owned, bred, groomed and exhibited a variety of breeds of dogs including German Shepherds, American Cocker Spaniels, Afghan Hounds, Border Collies, English Springer Spaniels, Pekingese and Papillons. Michelle is also licenced to judge toy and working dogs.
Over the years many products have been trialled and tested, with varying degrees of success. Along the way tips have been gathered from old time breeders and those from across the globe. Fraser Essentials brings to you the very best of these combinations and experience to produce products that assist you in getting the best from your dog whether it be for the show ring or at home as a treasured companion.
For the pet dog, Fraser Essentials products make it easier to keep your dog clean, smelling lovely and simply making them fabulous. We believe having a dog shouldn’t be a chore, it should be enjoyable for both you and your pet.